How to Get Reviews by Text: Boost Customer Feedback with SMS

Customer reviews are essential for building trust, boosting credibility, and improving brand reputation. But getting customers to leave a review can be challenging, especially when they’re busy or forget to follow through. That’s where SMS marketing comes in. By using text messages to ask for reviews, you can simplify the process and engage customers on a platform they already use daily.

In this guide, we’ll explore the best practices for requesting reviews via text, how to craft effective SMS messages, and how Freshlink’s tools can help you streamline the process with trackable short links.

Why Request Reviews by Text?

Text messaging is one of the most effective ways to reach customers quickly. With SMS open rates exceeding 90%, asking for reviews via text allows you to connect with your customers at the right time—when their experience is still fresh in their minds. SMS review requests are direct, personal, and easy for customers to act on, making them a highly effective way to collect feedback.

Here’s why SMS is a great channel for review requests:

• High Engagement: Text messages have far higher open and response rates compared to email.
• Convenience: Customers can leave a review with just a few taps, making it quick and easy.
• Real-Time Requests: SMS allows you to send review requests immediately after a customer interaction or purchase.

Best Practices for Requesting Reviews by Text

To increase your chances of receiving positive reviews via text, follow these best practices:

1. Timing Is Key

Sending a review request at the right time is crucial for getting a response. The best time to ask for a review is soon after a positive customer experience, such as after a successful purchase or a helpful customer service interaction. Don’t wait too long—customers are more likely to leave a review while their experience is still fresh.

Pro Tip: Automate your SMS review requests to be sent shortly after specific customer interactions, such as completing a purchase, receiving a delivery, or finishing a service appointment.

2. Personalize Your Message

Personalization makes your message feel more relevant and engaging. Use the customer’s name and reference the specific product or service they received to make the request feel tailored to their experience.

Example: “Hi [Customer Name], we hope you’re enjoying your new [Product]. We’d love to hear your thoughts! Click here to leave a quick review: [Freshlink URL].”

3. Keep It Short and Simple

Text messages should be concise and easy to understand. Get straight to the point and make it clear what you’re asking for. Avoid lengthy explanations or complicated steps—customers should be able to leave a review in just a few clicks.

Example: “Thanks for your recent purchase! We’d love to hear your feedback. Click here to leave a review: [Freshlink URL].”

4. Include a Clear Call-to-Action (CTA)

Your CTA should make it obvious what action the customer needs to take. Use phrases like “Leave a review,” “Share your feedback,” or “Rate your experience” to guide customers directly to the review page.

Freshlink Tip: Use a trackable Freshlink short link in your CTA to direct customers to your review page. Freshlink’s analytics allow you to monitor how many customers click the link and leave a review.

5. Offer an Incentive

Incentives can encourage more customers to leave a review. Offering a small reward, such as a discount on their next purchase or entry into a giveaway, can motivate customers to take the time to provide feedback.

Example: “Leave a review and get 10% off your next order! Click here to share your feedback: [Freshlink URL].”

6. Make It Easy to Leave a Review

The easier the process, the more likely customers are to leave a review. Use direct links that take customers to the review page in just one click. Avoid asking them to navigate through multiple pages or forms—keep the experience as seamless as possible.

How to Write Effective SMS Review Requests

Crafting the perfect SMS review request is all about being clear, friendly, and to the point. Here’s a step-by-step breakdown of how to write a message that drives results:

Greeting and Personalization: Start with a friendly greeting and use the customer’s name for a personal touch.

• “Hi [Customer Name],”

Thank Them for Their Purchase: Show appreciation for their business or interaction.

• “Thank you for shopping with us!”

Ask for the Review: Be direct and let the customer know that you’d appreciate their feedback.

• “We’d love to hear your thoughts on your recent purchase.”

Include the CTA: Use a simple call-to-action to direct them to the review page.

• “Click here to leave a quick review: [Freshlink URL].”

Optional Incentive: If you’re offering a reward, mention it in the message.

• “As a thank you, enjoy 10% off your next order after completing the review!”

How Freshlink Can Enhance SMS Review Requests

Freshlink’s tools make it easy to send and track SMS review requests, ensuring you get the most out of your customer feedback efforts:

1. Trackable Short Links

Freshlink’s customizable short links can be used in your SMS messages to direct customers to your review page. By using trackable links, you can monitor how many recipients clicked the link and completed a review, giving you valuable insights into the success of your campaign.

2. Real-Time Analytics

Freshlink’s real-time analytics provide instant feedback on how your SMS review requests are performing. Track clicks, conversions, and engagement to optimize your messaging and timing for better results.

3. Mobile Optimization

Since review requests are sent via SMS, it’s essential that the process is mobile-friendly. Freshlink’s short links are optimized for mobile devices, ensuring that customers can easily access the review page and provide feedback from their phones.

Examples of SMS Review Requests

Here are a few examples of SMS review requests to inspire your own messages:

1. Post-Purchase Review Request

“Hi [Customer Name], thank you for purchasing [Product]! We’d love to hear what you think. Please leave us a quick review here: [Freshlink URL].”

2. Service-Based Review Request

“Hi [Customer Name], thanks for choosing [Service]. How was your experience? Share your feedback and help us improve: [Freshlink URL].”

3. Incentivized Review Request

“Hi [Customer Name], we hope you’re enjoying [Product]! Leave us a review and receive 10% off your next order: [Freshlink URL].”

The Fresh Rundown

Requesting customer reviews via SMS is one of the most effective ways to gather valuable feedback and boost engagement. By sending timely, personalized messages and making the review process as simple as possible, you can increase your chances of receiving positive reviews that improve your brand’s credibility.

With Freshlink’s trackable short links, real-time analytics, and mobile-optimized features, you can streamline your SMS review requests and measure their success. Ready to boost your review collection efforts? Start using Freshlink today to send engaging, trackable review requests that drive results.